• Named for Franklin Avenue, a boulevard honoring the legacy of Leslie Coombs Brand, one of the visionaries who helped shape the future of Los Angeles, the Franklin Avenue Fedora celebrates a city built through imagination, ambition, and possibility.

    During Hollywood's golden age, felt fedoras became part of the visual language of the silver screen. Actors, directors, writers,musicians, and studio executives wore them as they moved through a city creating stories that would travel around the world.

    The Franklin Avenue Fedora carries that spirit forward.

    Crafted in felt and rich with character, it reflects an era when Los Angeles was becoming a cultural capital and every street seemed to carry the energy of what might happen next.

    Confident. Creative. Endlessly curious.

  • Swinford Street leads to the Port of Los Angeles, where cruise ships patiently park and await the next wave of travelers adorned in their beloved vacation accessory. It lies in the heart of the historic San Pedro waterfront which was the focus of the “Free Harbor Fight”in the late 1800s that led to establishing the public port.

    The Swinford Brown Sunglasses can tell us something new about fashion, like going through a drive-thru version of LA style culture, with iconic pieces and all hues colliding no matter the occasion. They’ve always had close ties with the film industry, but here, they scream vacation - a feeling of endless escape.

    Sweet coastal air, late afternoons by the pool deck and the luxury to observe the world through a more sun-soaked lens.

  • Maple Drive, lined with beautiful, flowering maple trees, has been home to many Hollywood icons throughout the last 50 years. Known for being a quiet, short residential street in the middle of Beverly Hills, it's close enough to Rodeo that you could slip out the front door and be shopping in no time. The Maple Drive striped button down is perfect for days like those - breezy, lightweight and so easy to pair with almost anything. Its interplay of stripes and lightness throughout the body and casual, timeless look acknowledges that the best things come when we’re true to who we are and what makes us comfortable. Maple Drive has seen many a striped button downs in its day and with its carefree, joy on the surface style, it’s oh so perfect to wear for a stroll or a big day of shopping nearby.

  • Named for Ambrose Gregory, an early Los Angeles farmer whose care and cultivation helped shape the landscape of a growing city, the Ambrose Avenue Lace Bloomers honor the beauty of what is thoughtfully nurtured over time.

    For generations, lace bloomers have carried a lineage of craftsmanship, femininity, and personal expression. Delicate in detail and rich in history, they reflect the enduring relationship between comfort, confidence, and style.

    Like the hidden gardens and creative enclaves of Los Feliz, they celebrate the art of cultivation. The ideas tended. The character developed. The stories taking shape.

    Softly crafted. Thoughtfully worn.

  • Hollywood Boulevard is the heart and soul of the entertainment industry with rich history in theaters, film studios and the globally recognized Hollywood Sign, originally erected in 1923. In the 1880s, it was a dusty road connecting rural Hollywood to Los Angeles. Originally named Prospect Avenue, in 1910 it was renamed to Hollywood Boulevard when the city of Hollywood was annexed by Los Angeles. When dreaming up partners, The Hollywood Stiletto Knee High Boot channels the glamour of Los Angeles’s most iconic personalities and the legendary stars lining Hollywood’s sidewalks, bringing timeless Hollywood allure into street-level elegance. Every step pounds the pavement with sensual sophistication and powerful femininity. With a lengthened, sculpting silhouette, there's comfort knowing you’re protected at least up to your knees.

  • Named for Pío Pico, a statesman whose life became part of the foundation of Los Angeles, the Pico Boulevard Cut Off Shorts honor a city shaped by resilience, creativity, and reinvention.

    Like the boulevard itself, they carry the spirit of everyday Los Angeles. A place where cultures meet, stories intersect, and individuality thrives.

    Cut from what came before and shaped into something new, they reflect the enduring art of transformation.

    Effortless. Expressive. Distinctly Los Angeles.

    A piece inspired by the people who create their own path and leave their mark along the way.

  • The Wilshire Blazer moves downtown straight to the sea—structured through the shoulders, open through the heart. Its fabric remembers—stitched from stories, pressed by time—holding a quiet depth, a lived texture that seems to know more than it tells. The lines recall tradition yet lean forward, as if remembering the future. There’s a steadiness in its form, a spine that carries both ambition and ease. It doesn’t ask for attention; it offers presence. Built to mirror what’s already within you, it waits for your chapter—the story, ever in motion, continues in you.