• Tree-lined Montana Avenue pleases many and carries a quiet kind of magic. It’s a sunny stretch

    of fancy boutiques, restaurants and cafés from Ocean Avenue in Santa Monica to the Brentwood

    District of Los Angeles. It sees a little bit of everybody and those who are nice to be seen. From

    the 1920s to the mid-80s, it’s charm was made up of something different: unique stores that

    had their own image, mom and pop shops, soda fountains, a hardware store and some empty

    lots.

    The Montana Trucker Hat is a nod to those who first made it iconic, not on Montana Avenue, but

    from the auto and tractor parts dealerships of middle America. It’s been transformed as a

    working class accessory into a beachy, utilitarian-inspired staple with its wide brim, mesh

    panels and large, foam front. When perched low, it feels a little rebellious but carries sunlight

    and stories, much like the olden days on Montana Avenue.

  • Abbot Kinney Boulevard feels like the best friend you wish lived next door - the kind who invites

    you for bites on a whim, where you could walk outside for golden hour walks and easy

    conversation. It’s that part of Venice Beach where you hit a cross-section of America, with all

    the feels of what Venice was, what it could be and what it is today. Named for the developer and

    tobacco magnate who founded Venice Beach back in the early 1900s, the mile-long stretch

    radiates brightness, from the colors of murals and painted shops to the effortless, every day

    sight of the sun setting into the earth. The Abbot Kinney Woven Colorful Sweater evokes

    comfort, warmth and brings to the forefront the joys of laid back Los Angeles with its soft

    threads and perfect feel.

  • Sepulveda Boulevard covers a lot of ground. Named in 1925 after 18th

    century Mexican-born soldier and patriarch of the prominent Sepúlveda

    Family, Francisco Xavier de Sepúlveda, the 42.8 mile stretch was developed

    in the 1920s & 30s to connect the San Fernando Valley to the Westside.

    Known as the longest street in LA County, it meanders from the mountains to

    the sea passing through some of the most diverse parts of LA. History aside,

    the Sepulveda Short isn’t just a shorty short, it carries weight and holds true

    as a summer style icon all throughout the valley no matter the season. When

    paired with a woven sweater or a bikini top, it’s versatility feels natural and

    never too short. It feels playful, carefree and tailored enough to wear just

    about anywhere.

  • Known for being extremely steep and notorious for no stop signs, walking

    down Baxter Street in Echo Park/Silver Lake is a dance of momentum and

    exhilaration with every step. Built in the 1890s before modern, strict

    street-grade regulations were put in place, it has a 32% grade which made it

    perfect as an unofficial testing ground for car manufacturers.The Baxter slide

    doesn’t share the same incline but we like to think it shares the same thrills

    and spirit. It’s easy to slip on, backless, open toed with a wide band and ready

    for an LA lunch date or trip to the beach.

  • Normandie Avenue is one of Los Angeles’s longest north-south streets

    covering about 22.5 miles of ground. It’s renowned for its toughness, much

    like the Normandie Canvas Jacket. Each crease, scuff and mark tells a story,

    making the Normandie a one-of-a-kind chronicle of life’s adventures. We see

    and feel its durability which has made an impact through Los Angeles history

    in moments of heavy lifting, tireless labor, and the steadfast resilience that

    shaped the city. As fashion trends have evolved, the Normandie has retained its

    appeal with its heritage style and hard-wearing utility.

  • Marengo Avenue, named after the ranch that gave rise to South Pasadena, is a

    pepper tree lined street where history has stood the test of time — its

    Craftsman-style bungalows built in the early 1900s by architects, contractors

    and artisans in sturdy, denim-clad workwear. It’s a testament to their hard

    work. Each pair of the Marengo Jean is cut, sewn, and finished with durability

    in mind and designed for longevity. Balancing old-world precision with modern

    wearability, they’re finished with a light rinse for a touch of softness and the

    beginnings of worn-in character that only deepen as the months turn to years.

    They get softer with every wash, but don’t lose the history from their roots

    throughout California and the San Gabriel Valley.

  • Traveling on Huntington Drive between Los Angeles and Pasadena in the

    1930s would have taken you past an ostrich farm, a hot dog stand and the first

    restaurant opened by the McDonald Brothers. Every hero has an origin, much

    like the Huntington t-shirt. The t-shirt began as a practical undergarment worn

    by soldiers and servicemen underneath uniforms. It evolved into one of the

    most influential and universal pieces of clothing in modern history — a

    garment shaped by labor, war, rebellion, pop culture, and self-expression. Its

    the essence of simplicity — a long-lived uniform of everyday life.