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  • Tree-lined Montana Avenue pleases many and carries a quiet kind of magic. It’s a sunny stretch of fancy boutiques, restaurants and cafés from Ocean Avenue in Santa Monica to the Brentwood District of Los Angeles. It sees a little bit of everybody and those who are nice to be seen. From the 1920s to the mid-80s, it’s charm was made up of something different: unique stores that had their own image, mom and pop shops, soda fountains, a hardware store and some empty lots.

    The Montana Trucker Hat is a nod to those who first made it iconic, not on Montana Avenue, but from the auto and tractor parts dealerships of middle America. It’s been transformed as a working class accessory into a beachy, utilitarian-inspired staple with its wide brim, mesh panels and large, foam front. When perched low, it feels a little rebellious but carries sunlight and stories, much like the olden days on Montana Avenue.

  • Abbot Kinney Boulevard feels like the best friend you wish lived next door - the kind who invites you for bites on a whim, where you could walk outside for golden hour walks and easy conversation. It’s that part of Venice Beach where you hit a cross-section of America, with all the feels of what Venice was, what it could be and what it is today. Named for the developer and tobacco magnate who founded Venice Beach back in the early 1900s, the mile-long stretch radiates brightness, from the colors of murals and painted shops to the effortless, every day sight of the sun setting into the earth. The Abbot Kinney Woven Colorful Sweater evokes comfort, warmth and brings to the forefront the joys of laid back Los Angeles with its soft threads and perfect feel.

  • Sepulveda Boulevard covers a lot of ground. Named in 1925 after 18th century Mexican-born soldier and patriarch of the prominent Sepúlveda Family, Francisco Xavier de Sepúlveda, the 42.8 mile stretch was developed in the 1920s & 30s to connect the San Fernando Valley to the Westside. Known as the longest street in LA County, it meanders from the mountains to the sea passing through some of the most diverse parts of LA. History aside, the Sepulveda Short isn’t just a shorty short, it carries weight and holds true as a summer style icon all throughout the valley no matter the season. When paired with a woven sweater or a bikini top, its versatility feels natural and never too short. It feels playful, carefree and tailored enough to wear just about anywhere.

  • Known for being extremely steep and notorious for no stop signs, walking down Baxter Street in Echo Park/Silver Lake is a dance of momentum and exhilaration with every step. Built in the 1890s before modern, strict street-grade regulations were put in place, it has a 32% grade which made it perfect as an unofficial testing ground for car manufacturers.The Baxter slide doesn’t share the same incline but we like to think it shares the same thrills and spirit. It’s easy to slip on, backless, open toed with a wide band and ready for an LA lunch date or trip to the beach.

  • Normandie Avenue is one of Los Angeles’s longest north-south streets covering about 22.5 miles of ground. It’s renowned for its toughness, much like the Normandie Canvas Jacket. Each crease, scuff and mark tells a story, making the Normandie a one-of-a-kind chronicle of life’s adventures. We see and feel its durability which has made an impact through Los Angeles history in moments of heavy lifting, tireless labor, and the steadfast resilience that shaped the city. As fashion trends have evolved, the Normandie has retained its appeal with its heritage style and hard-wearing utility.

  • Marengo Avenue, named after the ranch that gave rise to South Pasadena, is a pepper tree lined street where history has stood the test of time — its Craftsman-style bungalows built in the early 1900s by architects, contractors and artisans in sturdy, denim-clad workwear. It’s a testament to their hard work. Each pair of the Marengo Jean is cut, sewn, and finished with durability in mind and designed for longevity. Balancing old-world precision with modern wearability, they’re finished with a light rinse for a touch of softness and the beginnings of worn-in character that only deepen as the months turn to years. They get softer with every wash, but don’t lose the history from their roots throughout California and the San Gabriel Valley.

  • Traveling on Huntington Drive between Los Angeles and Pasadena in the 1930s would have taken you past an ostrich farm, a hot dog stand and the first restaurant opened by the McDonald Brothers. Every hero has an origin, much like the Huntington t-shirt. The t-shirt began as a practical undergarment worn by soldiers and servicemen underneath uniforms. It evolved into one of the most influential and universal pieces of clothing in modern history — a garment shaped by labor, war, rebellion, pop culture, and self-expression. Its the essence of simplicity — a long-lived uniform of everyday life.